Pinterest has exploded with interest in tattoos recently. To explore this increase in interest in tattoos, a local tattoo artist asked Six Demon Studio to do a case study regarding Pinterest’s value in the social media marketing efforts of a tattoo artist. While this research is directly geared toward the tattoo artist the base research could be applied to any type of artist or craft style industry.
Pinterest’s rise in the social media arena has been truly impressive in the first two years of the site’s launch. Data gathering sites such as Experian Hitwise and comScore have both labeled Pinterest as one of the hottest social media sites on the web right now and with Pinterest posting 7.51 million unique visitors for December 2011, an increase of 58% over November 2011, it is easy to see why. This meteoric rise has left social media marketers asking the question if Pinterest is a good match for their marketing