Clean and effective was the order of the day with this contemporary product packaging for Prototype Nutrition. With strict requirements regarding bar code placement and CFR 21 compliance great care was taken to make sure that this label was stylish in it’s design, commanding in it’s shelf presence and fully compliant with the laws governing product labeling in the sports supplement industry.
Sell the brand, not the product! When consumers find a product that works in one area of sports supplementation they are more likely to choose that same company when they need products for another area of sports supplementation. That was the idea behind the product packaging rebranding for E-Pharm Nutrition performed by the Six Demon Studio designers. A packaging system with a strong unity to each other and a solid shelf presence was the result of this brand overhaul.
The goal direct and sounded very simple, design product packaging for a sports supplement brand that appealed to a niche market of consumers that typically shy away from sports supplements. The solutions to this simple sounding goal were a little harder to implement than they sounded, the question of “How does a brand sell a product to a consumer that has a negative image of the industry you’re associated with?” keep becoming a road block at every turn. The solution was to throw out everything Six Demon Studio has ever done for the sports supplement industry and start over from scratch.
Looking for someone to design your product packaging? Our experience dealing with a multitude of different printers, several different packaging methods and the Federal Code of Regulations Title 21 (FCR 21) is what your company’s packaging design project needs to succeed.